About
Pet food concept to bring the pet range under the ‘by Amazon’ brand umbrella.
The packaging is built around lively, bold patterns inspired by most dogs favourite things - food, walks and toys. Simple clean shapes gives the brand personality without being cutesy and the overall design is grounded in a warm, natural colour palette.
Client
By Amazon
Deliverables
Packaging
Credits
Agency
Marmalade London
Creative Director
Phil Marshall