Packaging Design
Pet food concept to bring the pet range under the ‘by Amazon’ brand umbrella.
The packaging is built around lively, bold patterns inspired by most dogs favourite things - food, walks and toys. Simple clean shapes gives the brand personality without being cutesy and the overall design is grounded in a warm, natural colour palette.
Bright ‘flavour’ cues aid clear product navigation and key information is neatly structured to create a coherent product range.
Agency: Marmalade London