Concept — Branding
Born out of frustration with over consumption in the fashion industry, Y A W Studio is a female-founded, unisex denim brand. Using body scanning technology, digital pattern cutting and deadstock raw denim they provide made-to-measure jeans that give a perfect fit with little environmental impact.
A confidently minimal brand identity and thoughtful approach to materials leans into these tailor-made aspects, integrating the tech elements of the customer journey without feeling too cold.
A bespoke safety pin and signature stitched eyelet are practical mechanisms for durable brand visibility.
Agency: Marmalade London