Packaging Design— Illustration
With the ‘by Amazon’ private label groceries brand successfully established, the next step was to bring all other Amazon product ranges under the same brand umbrella. As their existing 'Mama Bear' brand was already extremely popular we wanted to draw on that trusted, playful design while bringing it into the ‘by Amazon’ world.
The range is built around a friendly cast of illustrated animals, each aligned with a bright colour palette to aid product navigation. Drawn with soft watercolour brushstrokes, the animals grow with babies - in size and energy - and playfully interact with photography.
Agency: Marmalade London