Packaging Design
Various packaging designs for by Amazon’s ambient product ranges.
Wine
Labels for a range of wines, each with a unique design but tied together through a consistent brand sign-off. Designs are inspired by the grape region, vineyard history and viticulture facts to give each bottle a distinct personality. Wines of notable quality sit within the ‘best’ range, featuring a more detailed brand sign-off and higher print spec.
Agency: Marmalade London
Ambient Food
Maintaining consistency with the core ‘fresh food’ designs across the typographic structure gives harmony to the By Amazon brand as a whole, while also giving freedom to tailor designs to individual market norms.
Illustration is widely used, adding unique character to each range; children’s sweets are bright and fun while tea has a charming delicacy.
Illustration is widely used, adding unique character to each range; children’s sweets are bright and fun while tea has a charming delicacy.
