About
Packaging redesign to bring Amazons baby range under the ‘by Amazon’ brand umbrella. The existing 'Mama Bear' brand was already extremely popular we wanted to draw on that trusted, playful design while bringing it into the ‘by Amazon’ world.
The range is built around a friendly cast of illustrated animals, each aligned with a bright colour palette to aid product navigation. Drawn with soft watercolour brushstrokes, the animals grow with babies - in size and energy - and playfully interact with photography.
Client
By Amazon
Deliverables
Packaging Design
Illustration
Credits
Agency
Marmalade London
Creative Team
Phil Marshall
Alex Lowrie